Product Marketer / Web Marketer

Position Summary:

We are looking for driven, creative, analytical marketers to help grow our business through online and email marketing. Our Marketing professionals are involved in all aspects of our myriad divisions including: E-mail marketing, Website planning and marketing, product launches, marketing strategy development, as well as campaign deployment, testing and analysis.

Key Responsibilities:

  • Launch and manage multiple campaigns to drive revenue across our many divisions Measure and analyze campaign and product performance and incorporate related data to make recommendations and drive revenue
  • Write direct response copy for emails and websites
  • Conduct market research to uncover actionable intelligence
  • Partner with a team of world-class Marketing, Sales and Editorial professionals

Requirements:

  • Bachelor’s degree
  • Preferably at least 1 year web and direct marketing experience
  • Strong analytical, creative and critical thinking skills
  • High-capacity, self-starter who thrives in a meritocracy
  • Passion for, and understanding of, customers
  • A competitive drive to get things done
  • Desire to work on a variety of projects
  • Ability to rapidly develop competent knowledge on diverse topics
  • Experience in Word, Excel, email and the internet to perform daily job
  • Ability to manage your time and prioritize your workload
  • Excellent work ethic and desire to achieve
  • Excellent written and verbal communication skills
  • Polished interpersonal skills: willing and able to communicate with all levels within the company (CFO, IT Director, Division Leader, Editor, etc.) and with customers

Note: The below are not required qualifications to be considered for the position. Rather, desired skills we are looking for via existing capability and/or a strong desire to develop expertise in these areas through on-and-off-the-job training.

Skills and Expertise:

  • Creative Thinking
  • Email Marketing
  • Advanced in Excel
  • Website and Conversion Rate Optimization
    • A/B Testing
    • Google Website Optimizer
  • Email and Web Analytics
    • Google Analytics
  • Analyze Results and Pull Real Meaning From Them
  • SQL experience
  • Copywriting
  • Market and Competitive Research
  • Content Marketing
  • Lead Generation
  • Search Engine Optimization – SEO
    • Keyword Research
    • Link Building
    • On-page Optimization
  • Pay-Per-Click – PPC

To apply please email resume to: jfalcetta@pbp.com