ASSISTANT PRODUCT MARKETING MANAGER

Division: Digital Publishing
Reports To: Divisional Director of Marketing

Position Summary:

Career growth position for a driven, analytical marketer at the junior level to help grow our business through online and email marketing. Our Marketing professionals are involved in all aspects of our digital publications business. This includes email and website marketing, as well as product launches, marketing strategy development and campaign deployment.

Testing and analysis will be critical components of this position. The right candidate for this role will have a passion to focus on marketing analytics, and will have the opportunity to learn how to use Tableau.

Key Responsibilities:

  • Develop and manage multiple strategic, digital initiatives to drive customer generation and awareness across all web properties.
  • Measure and analyze campaign and product performance. Use data to make recommendations and drive revenue.
  • Make recommendations to increase quantity and quality of customer visits through digital enhancements and new initiatives.
  • Develop and manage research focused on our customers, the market, and our competition utilizing Google Analytics, surveys, phone calls, and online focus groups.
  • Explore and execute on new marketing communications to drive incremental growth and build our B2B commercial brand.
  • Conduct market research and analyses to develop reports that evaluate market conditions and competitor data, as well as uncover actionable intelligence.
  • Build effective and productive relationships with customers and internal staff.

Requirements:

  • Bachelor’s degree.
  • 6 months to 1 year web and direct marketing experience, which may be via internships.
  • Strong analytical, problem solving and critical thinking skills.
  • Savvy with new technology and experienced in Excel, Word, HTML and Google Analytics.
  • Competitive drive to achieve and high potential for future growth.
  • High-capacity, self-starter and learner who thrives in a meritocracy.
  • Comfortable creating digital marketing content that is engaging and action oriented.
  • Polished communication and interpersonal skills. Willing and able to effectively communicate with all levels within the company, and with customers.

TO APPLY: please email resume to: lwebb@pbp.com